Development of a new identity system for primary and secondary packaging, as well as structural design of a new 'stubby' bottle for the global launch of Seth & Riley’s Garage Hard Lemon Drink. Carlsberg Group’s first step into the ‘hard drinks’ category, challenging existing FABs on the market. In collaboration with Seymour Powell the development of a new on and off-pack identity system with flexibility for the portfolio and a new crafted ‘stubby’ bottle, was developed with the objective to conceptually support the strategic platform of the proud heritage of traditional American ‘home-made’ craftsmanship, evoking the spirit of small-scale workshop innovation. Client Carlsberg Group Category Design Management Agency Seymour Powell Year 2013. Copenhagen Pride X Vipp: Trash your prejudice!

In support of equal rights for all - the Vipp team dressed a giant bin in pride colours encouraging everyone to trash their prejudice during the Copenhagen Pride at the City Hall Square, and to share the statement with a tagged selfie & the Pride bin with the tag #vipppride, sharing it to social media. Megabin Facts Scale 1:8 Materials Solid stainless steel & rubber Weight 800 kg Height 2.5 m Client Vipp Category Graphic design & Concept Year 2014.

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(February 2013) In, an off-speed pitch is a thrown at a slower speed than a. And are the two most common types of off-speed pitches. Very slow pitches which require the batter to provide most of the power on contact through bat speed, are known as ' junk' and include the and the, a sort of extreme changeup. The specific goals of off-speed pitches may vary, but in general they are used to disrupt the timing, thereby lessening his chances of hitting the ball solidly or at all. Virtually all professional pitchers have at least one off-speed pitch in their repertoire. Despite the fact that most of these pitches break in some way (for instance, horizontally, vertically, gradually, or late in their trajectory), batters are sometimes able to anticipate them due to hints that the pitcher gives, such as changes in arm angle, arm speed, or placement of fingers.

Sofie Bly Pitcher

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